Our Company is building an new center for Car Care in Germany.
The german title is FPZ (Fahrzeug Pflege Zentrum)
It consists of 4 service elements
- Textile car wash, hand washing, Interior Cleaning
- Protection, Conditioning, Polishing, Full Care Packages
- Painting, car dent repairing
- Nano Technology – surface sealants
With these services we offer an comprehensive care solution at one place.
Everyone who ownes an vehicle - not only cars.
This is not an simple logo contest, its a kind of a mixture between logo an avatar. Try to work without type. Give us personality.
After the first wave of input, we are now clear, what we want:
We need an mascot, an character (like Haribo Gold bear, Michelinman, drumming bunny duracell). An pure logo will not work for us - sorry.
The mascot can be human-like. The mascot has the function to make the vehicle shiny and bright. (our services are polishing, washing, surface sealant, painting)
You can use symbols like abtract roads.
Please do not use an bluey (mechanic) typ. We do not use tools like wrenches.
Further hints #2:
Thank you all. We extended our contest a second time, because we want more precise entries.
Often it is difficult to accommodate a number of things.
- we want more premium, less cute
- no more animals, please use vehicles, maybe a car radiator grill (still no car silhouettes)
- use bubbles, water drops, foam (several design are in that direction - very good)
We are very open-minded and looking for innovative concepts. Here are some things that we regard as positive attributes for the design:
- versatility of the services must be visible
- do not use car silhouettes (stay at the care idea)
- creative & unique, something that stands out
Feel free to experiment with colors, graphics and forms, but please keep the design clean and simple.
The files we will require are:
- Print file format - .ai (CMYK)
- Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo