We need a logo which can be incorporated into packaging for whiskeys, gins and vodkas with different brand identities, on signage, in print and on the web, and on promotional items. *We may purchase runner-up designs we like for use on t-shirts and other promo items.*
We want to see a wide variety of designs but here are some guidelines to follow:
1. No cowboy or Old West shtick. We are based in Montana, but our spirits will be built to international standards.
2. The logo must look high-end, with a nod toward tradition, bold, confident, intelligent, not too slick or urban, but extremely well crafted. Not corporate or samey. We need detail, soul and depth. Both a whiskey snob and a local fisherman need to love and care about this brand. It needs to look good on a whiskey label 20 years from now.
3. A little twist or a wink to the consumer is OK as long as it is done with dignity. See the St. George absinthe label with the monkey and the cowbell. (http://www.foodgeekery.com/fullimg/…inthe1.jpg) Other brands we love include classic Scotches like Jura, the Diageo Flora and Fauna series (for their classic look and relationship to nature, though they are a bit dull), and Bruichladdich. Clean and old-fashioned without being pompous, aristocratic or fussy.
4. Possibilities that have occurred to us: use of initials, "M" or "MD"; a Montana animal; Missoula ridgeline and Clark Fork River, though that might be more suited to a label than a logo. What do you see?
Identify clip art, please, as it may be a problem.
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Looking forward to your wonderful designs!
Edited 9/4: Vintage does not have to mean ultra-ornate or busy or aristocratic. There are some B&W distillery logos that incorporate an old-timey feeling, some more formal than others. If they are artistic, they will age well. Uploaded below...