Our target audience is young to middle aged athletes who want to maximize performance naturally without losing a step!
Essentially this protein powder is a 'Vegan' protein powder but we do NOT wish to market it as such, although we do understand that vegan athletes will form a core consumer base for us we wish to market this product to young to middle age athletes who participate in more alternative sports such as SURF,SNOWBOARD,SKI,WAKEBOARD,MMA,CONTACT SPORTS, AND TRIATHLON.
Our audience who although perhaps are not 'health freaks' as such are either open to or looking for a Protein supplement that wont have any immediate or long term side effects without sacrificing performance, endurance and recovery.
Our target audience would typically read magazines and publications, and surf the web to keep up to date with their preferred sport as well as have an interest in training and performance progressions within that sport.
Brands our target audience would typically be interested in would be those such as under armour, cytosport, and nike 6.0.