How Mike Mattarocci started their logo design journey
I am a house music dj and promoter who is starting a line of gear catering to the EDM (electronic dance music) world. It will be focusing on the different genres of EDM, such as House, Techno, Trance, Drum and Bass, etc etc. I am trying to do something hip, edgy, and fashion-forward.
I am trying to capture the whole range of inputs within the dance music world such as the nightlife, music, djs, club scene, love, community, etc etc that is all part of EDM. I don't want simple and obvious designs like "I Love House Music" or "I'm With The Dj". I'm looking to do some intelligent, hip, thought provoking designs if possible.
Tell us a bit about who you are and the people you reach
I'm targeting EDM fans world wide. I'm actually looking forward to doing designs (we already have a few actually) in different languages and even paying homage to other parts of the world where EDM is huge. I'm looking to find all fans of EDM inside and outside of America.
I'm looking for a really cool logo that says "JoJo Electro". This will be used for hats, shirts, tank tops, etc. I have one or two now that I like, but before I launch my website in a few months, I want to see if I can come up with something that really has a "wow" factor, so it's worth trying 99 for this concept for sure.
You can arrange the letters in whatever font you'd like. I've seen one version of the logo that looked really good and the "Jo" was stacked on top of the other "Jo". It came out great, but I'm looking for more fresh versions and different arrangements. You decide what direction to go and do whatever you like. I'm looking for something better than what I have already.