New logo needed for established web 2.0 application.

Sign-Up-Sheet.com

Sign-Up-Sheet.com has been online for over 4 years available free of charge. Was initially developed over a weekend and blossomed into a full application shortly there after. With this redo we are looking to start offering paid subscription options for additional features/functionality. We are basically taking a good idea and redoing it to improve the overall user experience.

People using Sign-Up-Sheet.com could be anyone looking for a web based sign-up/registration solution. More than likely they will be affiliated with an organization like a scout troop, church, school or business. But they could just as well be planning something personal like a wedding, party or some other personal get together that they want to plan ahead for. They may or may not be tech savvy.

The one thing that all users have in common is they are all planning some sort of event/get-together and they are looking to Sign-Up-Sheet.com to help them keep track of whose coming.

This is phase 1 of a 2 phase rebranding of Sign-Up-Sheet.com. We are in the process of redeveloping the entire application and will be relaunching with a completely new look and feel. The new logo will help drive the design of the new website in phase 2 when the time comes.

The requirements are pretty slim. Basically we're looking for a new logo to replace the current logo (or lack thereof) on http://www.sign-up-sheet.com. There really aren't any color or style restrictions. We would like something fun and cool to help energize our users. Web 2.0 isn't a bad thing if you can make it work.

We typically lean more towards icon type logos (where there is an icon and then the name of the product like the ones used by http://37signals.com) but since this a rather long name I'm not sure that's the best approach. But we're open to any and all ideas. You have a unique opportunity to help us drive the rest of the rebranding process by setting the mood/feeling with a new logo.