Completed contest

Logo needed for New Fitness Center

drlexi needed a new logo design and created a contest on 99designs.

A winner was selected from 42 designs submitted by 15 freelance designers.

42
entries
15
designers
1
winner

How drlexi started their logo design journey

Company name

Ignite Fitness

Overview

My husband and I are expanding our women's-only boot camp company into a group fitness facility for men, women, kids, and co-ed. We will be offering group fitness classes, personal training, small group training, and nutrition seminars. The outside of the building is stucco and stone. The inside looks like a warehouse but we are working on remodeling it and would like to design the warehouse around the logo.

We are in the process of brainstorming on the design of our facility. The studio design will have a modern and clean look and will include a fireplace. Our blog is called the Fun Fit Life with very fun colors like lime green and orange, in which the design can be sent to you by request.

For the IGNITE logo, I really want something that will look nice in a modern, classy and clean looking facility but I really want to play with the "fire" aspect of the word "Ignite". We really like the color orange (a mandarin or kumquat orange) but we also like the electric blue color too. So black, white, electric blue, or orange or a combo on a couple colors might look good.

The logo should say Ignite! Fitness but the Ignite should be bigger and the word "fitness" should be small. We want our facility to feel like an "experience", not just a place to work out.

Tell us a bit about who you are and the people you reach

Primarily affluent women ages 30-60 years of age that want to get hot, sexy, tight and toned bodies but are looking for an "exclusive club" feel. These women are not the spandex-wearing health club gym rats. Just regular moms, career women, and retirees who want a better body and life. We like our business to feel like more of a social club than gym and would like to blow them away with the look and feel of our facility.

Requirements

Colors: I enjoy bright bold colors like orange, electric blue, hot pink, lime green, and purple. However, I'd prefer the logo to be no more than 1-2 colors and incorporate black or white plus another color.

Font: I prefer a bolder font. Most of the Ignite logos I like are all in lower-case.

The logo should be modern, classy, and fun. I like the "fire" aspect of the word ignite and would like to see some flames. NO matches, candles, or fireworks.

Please feel free to get creative and let loose. It can be abstract or very simple. I'd love to see what people come up with!

Custom package

US$281

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