DailyISO is the premiere insiders guide to everything cool in one's city. Restaurants, Bars, Nightclubs, Fashion & Style, Gear, Deals, Travel, Celebrities, Movies & Television, Red Carpet Event, Concerts...etc. We're a lifestyle brand helping people discover everything that's great about their city. ISO = In Search Of. So DailyISO is for those in search of their city.
Our initial city and the one from which our overall theme will be most pronounced is Los Angeles, California.
The logo needs to communicate a classy, but also a young and cool factor. Some websites from which you can see a bit of the theme we are going for would be http://www.tastingtable.com, http://www.thrillist.com, http://www.dailycandy.com, or http://www.urbandaddy.com
Our target audience is active 18-34 year olds, but also encompassing some of the 35+ crowd as well. Men and women, so the logo should be gender neutral, but can veer a bit more to the feminine side.
These are people who don't want to just sit at home after work and watch TV, but people who want to actively engage in the world around them.
Logo will be used on the website, email newsletters, business cards, and video blogs.
"DailyISO" is the focal point, but it can also include (although not necessary), a slogan including words "In Search Of". But feel free to be creative with this. It could be DailyISO, In Search Of What's Cool In Your City...etc. Not sure if we want an image along with the word dailyiso and the slogan or just the wording...we're open to your ideas.
Fonts and Colors: Open to your ideas
Shapes, Objects..etc: Be creative!