Top To Bottom Services LLC provides a variety of products and services to the real estate sales industry. One of the primary services we provide is the inventory management, installation, and service of real estate signage.
Over the years, our company (and similar providers in our industry) have used a 'low tech' manual approach to ordering and managing installations-- typically spreadsheets to record orders, installations, and inventory locations. This has always been problematic.
Orders for signage work (for example, the installation of a "For Sale" sign) traditionally have been submitted via fax, phone, or by email. This is a very 1980's way of doing things.
To address these problems, our company developed a web application that allows real estate professionals (our customers) to order signage online, review their inventory, track installations, etc.
We have begun marketing this application to agents (the consumers) and sign installation companies (the providers) and have several contracts pending, and now need an intuitive logo for this product-- SignTraker. The logo design selected will be used as the basis of a web site design project (to follow) for marketing the application to real estate professionals across the country.
Our audience is the real estate professional-- a real estate agent, broker, or agency owner. This population is:
- Mature (30+ yrs old),
- Self-employed, and
- Pays for our services out of their own pocket.
They generally are pretty straight forward in looking at things... in other words, they like to keep things simple. This population values:
- Cost (low as possible... who doesn't)
We are looking for a logo that attracts the person to our premise-- on line ordering for fast, reliable service. A product brief on SignTraker is attached, if that helps you get an idea of our value proposition.
The current (beta) banner can be found at the demo site, http://www.signtracker.NET/demo/login.aspx. Beta customers generally like the color scheme, and the 'busy guys' running around... kind of gets to the idea of action, rapidity, and thoroughness (see attached). If that helps, you can work from that, but there are no constraints.
Because we are talking about signs, a logo incorporating the wooden sign post would be a great place to start. Photos of actual signs are included in the information provided.
We require that the logo be delivered as layered PSD and Illustrator AI files, as well as conventional JPG and GIF formats.
IMPORTANT: There is a company that provides a site for the *manufacturing* of custom signs, located at http://www.sign-tracker.com. Can't infringe on them, obviously.