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How Johnoed started their logo design journey
We are changing our company name to Halyard Consulting. We are an Internet Marketing company specializing in WordPress websites. Clients come to us after being frustrated with the low ranking their static sites get in the search engines. We educate them on the need to provide an audience with updated continual content and push that content out through social media. Our niche is local specific websites.
Tell us a bit about who you are and the people you reach
We primarily work with local focused service industry companies like painters, movers, and electricians. We also have an excellent reputation with lawyers. Our clients understand they need to provide content on a regular basis in order to rank in the search engines. All of our customers are geographically focused on specific areas. This is where we provide the most benefit to our clients.
Halyard is a nautical term that means "the line/rope used to hoist a sail". We want the logo to reflect the concept that our company helps improve our client's website rankings. We are the rope used in their websites sail. We help them traverse the dangerous and murky waters of local search engine ranking in order to gain success.
However, we don't want a literal interpretation of the term. Do not use rope and a sail.
We are looking for an icon along with treated typeface. Do not use any stock images or clip art in the logo. All designs must be original. This logo will be trademarked. We would prefer a two color design.
The design should not be overly complicated. Don't use muted or pastel colors. Do not use the Earth/Planet image. Don't use dollar signs or cartoons.
We require the following files:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
The name and look of the old company is not relevant. In fact we want to go as far away from that look as possible. That is why we are not providing the old company name.