30 Simple Systems for Small Business Success
Professional business coach has accumulated a lifetime of business, banking, and coaching experience to create the most comprehensive, easy to follow business training course that almost guarantees success to those who implement it. "30 Simple Systems for Small Business Success" will be marketed online to small business owners.
Business coaching and training is a big industry. Our target market is small business owners wanting to streamline and systematize their businesses. The target businesses span the gamut, from small mom and pop operations, to contractors, to orthodontists, to larger multi-million dollar organizations.
The "appeal" of this course for small business owners is that it will help them to do two main things: make more money, and have more time. By following this course, they will "fix" the issues that currently plague their business, sucking money and time from their lives. The course shows business owners, among other things, the importance of "systematizing" their operations, along with step by step directions. It covers how to hire employees, how to manage them properly, how to prepare and read financial statements, and more.
The logo needs to convey that this is a business training/information course, which is packed full of information that will make them more money and allow them to "break free" of the "old" way of doing business and give them more time.
Our aim here is to create a logo that brands the product and appeals to our target demographic.
- We think maroon would be a good main color, however we're open to creative input.
- We like the idea of using dollar signs as some of the S's in the product name.
- Initial thought on style would be "30 Simple Systems" larger, with the S's as dollar signs, and then "For Small Business Success" smaller on a line below it. We are certainly open to different arrangements though.
We are starting with the logo, and as we progress we will need header graphic creation for our sales page, and most likely some graphic work for our physical print product.