File requirements: .ai, jpg, layered psd (RGB). The logo will be used in all sorts of marketing: website, signage, business cards, letterhead, direct mail.
Logo should be elegant and inviting, yet professional. I'm looking to attract middle to high income patients. Not cartoonish. Not corporate.
For reference, "O'Fallon" is the name of the town. The name is "O'Fallon Family Eyecare" (one word to "eyecare").
Colors: warm earth tones.
Sample ideas. I've uploaded a few sample logos at: http://hegyi.org/?page_id=2 . These are a few logos that I like, but don't feel like you have to emulate those.
I would be nice to have the logo easily translate to our outdoor sign. To that end, the space we have available for our signage is a square shape as opposed to rectangular.
Be very cautious to using eyes or glasses in the logo. I've seen hundreds of eye care logos and usually the eye stuff looks pretty tacky. If you can do it tastefully or subtly then some sort of eye graphic is OK. Look at the link that I posted above for some thoughts on subtly using an eye graphic.
Please feel free to ask questions and I'll do my best to help! Thanks. Joe