Brand Name is : Bump & Vibe
Bump & Vibe is a new brand of Urban/Soul music for people that are too young to be considered old, but too old to be considered young.
They like hip-hop beats but donâ€™t really live the hip-hop lifestyle.
They like todayâ€™s music, but donâ€™t always like what it's talking about.
They can still enjoy an evening out, but they donâ€™t like to party every weekend.
They make more money than they used to, but still a long way from being rich.
As rapper Jay-Z would say, â€œyoung enough to know what
car to buy, but old enough not to put rims on itâ€¦â€
Bump & Vibe listeners want lyrics that talk about more than cars, girls, and getting drunk.
When they talk to each other, they like to talk about life, family, and love.
They want music that they're not ashamed to have theiir parents and children to hear them listening to.
Bump & Vibe is music for the Young but Sophisticated.
Primary Target Age:
25 â€“ 35
Musical tastes include:
Alicia Keys and John Legend
....but they also enjoy jazz and other types instrumental music. (Soulive to Miles Davis)