My logo was difficult design because the name of the business is long, so was the tagline, and I didn't know exactly what I wanted, only the vision I wanted to communicate to my potential customers. My customers are traditional, so the design needed to achieve a balance between traditional conservatism and the Wow vision I had for my service offerings. My new logo needed to visually create a feeling of trust and reliability while being fresh and different at the same time. I purchased the gold package because I knew there would be a lot of work. I bought the gold package with business card add on pricing because I knew this would be a long process and I did not feel comfortable asking for a design for a low price.
Neeraj Sarna was a complete professional throughout the entire contest, and worked to offer different ideas even after I decided on a main concept. The final design was a result of the creative risks that Neeraj took during the contest that might have resulted in getting eliminated. I am thankful that he did take risks because my own ideas were not getting the job done. The contest was an emotional process for me because my job was to eliminate people’s ideas.
Many of the designers in my contest tired after a day or two, but Neeraj Sarna did not give up and did not communicate frustration, only new ideas when I became frustrated. He was easy to work with and managed the 12.5 hour time zone difference expertly. Because I was difficult to satisfy I extended the number of days for the contest.
At last we had combined elements from 3 different designs that Neeraj developed and landed on the winning design that looks nothing like my original concept but far exceeded my expectations.
At 99Designs, design is done differently, I found that I actually got the value I expected for the price that I paid, and at the end I own the copyright.
Thank you Neeraj for sticking with my project and designing something I am proud to display.
How Daniel Johnson started their logo design journey
Family Care Foundation
Family Care Foundation (FCF) is an IRS registered 501(c)(3) which provides humanitarian services in developing nations, makes grants, and provides training for grassroots organizations in the Third World, participating in a wide variety of community based initiatives. We:
* Act as an incubator for effective philanthropic ideas and entrepreneurial leadership.
* Provide both humanitarian services as well as training and technical assistance.
* Were incorporated in 1997 with the mission to enhance the quality of life for all members of the global community, especially those who are poor, suffering, or are otherwise disadvantaged.
* Are set up to make giving internationally easier and more effective, eliminating many of the challenges encountered by those wishing to help deserving causes abroad, by offering:
+ Professional grant-making staff knowledgeable of, and experienced in, overseas work.
+ Due diligence and accountability.
+ Tax deductibility.
+ Access to tried and proven organizations on all continents.
+ Low administrational overhead.
Tell us a bit about who you are and the people you reach
We are targeting new and upcoming donors with international philanthropic aspirations, while at the same time maintaining a professional image with our current donor base. Our audience will also include those who benefit from our umbrella projects.
We are looking for a logo that captures our global reach and our company view of the importance of family and community. We do not want to limit the designers creativity however here are a few points:
* No Hands
* No Hearts
* the abbreviation of our company can be used in the logo itself but we would prefer to have our full name "Family Care Foundation" in the logo over "FCF"
* if you use a globe that shows a detailed map the concentration should be on the Africa / Middle East / Asia region of the world.
The logo will be used on all Family Care Foundation publications.