We are in a DISCOVERY phase for logos. We have attached both a creative brief with colors, fonts, and sample designs. They should be followed, or if ignored, have a great reason for doing so. We're more interested in finding great designers at this stage than we are in finding the one "perfect" design. All work will be reviewed, and we're showing the results to will.i.am in 24 hours. We look forward to a robust and varied effort.
The logo should look good on woven fabric, graphics, as well as in traditional media (TV, wild postings, etc.). We've also included some of the print comps and design explorations, as well as what we call our "Brand Illustration" both in JPG and AI format. Feel free to use or ignore.
The design template is layered, distressed, with a clean purposeful hand that immediately hooks in the audience and customers with a desire to know more. Our mission is to MAKE the world a better place, not just talk about it.
Again we're looking more for comps as opposed to finish designs.
And while AFRICA10 and A10 are by definition related to Africa and Soccer (or Football depending upon what continent you're working on), ONETR1BE is intended to serve broader interests. Our brand values stand for discovery, connectivity, passion, fun, and value. Its a revolution that you can wear.