We'd like an image or graphic along side the words 'Clarity' or 'IE Clarity'
(IE stands for Interactive Energy, which is our parent company. You could leave 'IE' in or simply remove it, we're open to both alternatives and whatever you think looks good. Alternatively, consider: 'Clarity' and then underneath in a different type, 'by Interactive Energy'.)
- The Image:
We'd like a simple graphic positioned next to or above the typeface. Do keep the graphic simple, bold and clear: The image will be replicated across different mediums and we're planning particularly on using embroidery on clothes, so the image needs to be simple.
- Image ideas:
Our online service is a repository of easily accessible information for the building management and construction industries, so think building, construction, libraries, data, information, access of information. Also remember the name of the service -- 'Clarity' -- so perhaps some kind of image relating to that.
Bold, clear, reliable. We think we prefer bold Helvetica style typefaces but perhaps a variation of Times New Roman might work.
- Upper or lowercase -- try what you think looks best
Online, giant posters, business cards, clothing (embroidery)