eFarmersMarket.com.au - "Handcrafted food tastes better"
eFarmersMarket.com.au is an Australian e-business in startup phase and will be launched shortly, promising to attract media attention and a large customer base.
eFarmersMarket.com.au was developed to share the local farmers market experience with Australians by providing a convenient alternative to scouring the country to find the best local producers and farmers. eFarmersMarket.com.au will allow Australians from the comfort of their homes to meet local producers and farmers on video and shop for the finest artisan food and drink, which is conveniently delivered in one box to their home or office.
eFarmersMarket.com.au will also enable Australians to purchase handpicked foodie gifts by opting to gift their shopping cart and adding a personalised message.
eFarmersMarket.com.au is a new concept to be introduced to the Australian market following the success of similar concepts in the US and UK.
The target audiences for the online artisan marketplace are potential customers, producers and corporates. This means the logo will need to be both eye catching and have a professional feel.
The target audiences will include:
1. Foodies - the self proclaimed food obsessed (the eFarmers Market team included)!
2. Customers who frequent farmers markets which only operate on an infrequent basis.
3. Customers with dietary requirements i.e. gluten free, low fat...
4. Regional customers who have limited ranges available in local supermarkets.
5. Customers who care about the origins of their food and are time poor (aren't we all?).
6. Customers wanting to purchase a unique and tailor made gift.
7. Producers, the potential sellers on the website.
8. Corporates who buy gifts and hampers.
I would like to see some design ideas outside of my original vision.
I am happy for designers to come up with a better idea that they think will clearly get the point across that...eFarmersMarket.com.au is an online marketplace for handcrafted food that is conveniently delivered to the customers door in one box, making the farmers market experience virtual.
I want "eFarmersMarket.com.au" to be clearly visible on the logo and you may also be able to incorporate the slogan "Handcrafted food tastes better".
The logo needs to have an organic and artisan/handcrafted feel given the nature of the products.
The logo must also have a high quality and professional look.
I will be using the logo on a range of marketing collateral including business cards, letterheads and of course the website.
The original vision for the logo was a standard brown packaging box that has in an organic green colour http://www.eFarmersMarket.com.au printed on it. I want the box to be open with the four corners of the lid visible and the top of jars and bottles showing.
I really look forward to reviewing the designs!! Thanks in advance!!