Healthcare Connect is to be available to every patient on earth with an Internet connection. Healthcare Connect aggregates people's health information into a single web portal. Just as Quicken and mint.com aggregate financial data and services, Healthcare Connect will aggregate healthcare data and services. A patient, or an entire family, can access their appointments, payments, prescriptions, and much more at a single location.
Because everyone goes to the doctor, our target audience and demographic is very wide and broad. Our goal is to reach patients/customers between the ages of 18 and 75, male and female, all races, etc. Our audience is anyone who can use the Internet and has the ability to interact with a very simple, easy-to-use user interface.
Our requirements are as follows:
Healthcare Connect, Inc. will have various sub products. It will serve as the parent company and the branding will apply across various products.
As for color, it can't be too wild. We continue to reference Twitter and Mint as logos that we like, as they have clean, glowing, friendly feeling logos.