Completed contest

Logo only! Revolutionary Biotech co. needs new, iconic identity

Starting Again needed a new logo design and created a contest on 99designs.

A winner was selected from 462 designs submitted by 141 freelance designers.

462
entries
141
designers
1
winner

How Starting Again started their logo design journey

Company name

Complete Genomics

Overview

Highly detailed design brief attached.

Complete Genomics is the world's first human genome mass sequencing company - - uniquely enabling meaningful, accessible and medically relevant disease research.

Tell us a bit about who you are and the people you reach

Researchers/scientists

Requirements

Need original vision. As stated in the title, CompleteGenomics does not want cliched imagery of DNA/double Helixes in the logo.

Please do NOT use the existing website look-and-feel as a guide; CompleteGenomics.com will be redesigned in the next few months around the new corporate identity that you create here.

Basic themes of the logo/company identity (from the design brief):

1. All human technology focused on solving human diseases via DNA
(genomic) sequencing (genomic sequencing uncovers the genetic basis of disease)
2. Complete Genomics provides a complete end to end solution
Process is outsourced, analysis is provided, the whole thing is easy
3. Complete genomics uses a new technology- mass sequencing
(ability to sequence hundreds of genomes. Mass capacity, power etc)
The tagline will likely be DNA to Discovery
But please … no DNA and double Helixes in the logos, that is too cliche

Custom package

US$1,414

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