How onlineadviser started their logo design journey
I am a small financial services business looking to re brand ourselves. I love technology and will be working at getting our clients to utilise technology to work with me.
I have other sites which I'll will eventually work at linking in with this new name & subsequent site
eg. http://www.onlineadviser.com.au, http://wwwcovermylife.com.au, etc.
I'm personally am sick & tied of financial services businesses all copying each other and having the same look and feel. It is boring.....boring....boring. We want this new business to be "out there".
We have a our own simple groovy budgeting process & use this as the starting point for our clients. The other work we do is, life cover, income protection, superannaution & investment advice.
In short we see ourselves as the " personal finance project managers"
Motto- You & your money deserve more!!!!!
Tell us a bit about who you are and the people you reach
Our market is higher income, late gen Y (age 26) to late gen X (age 40).
Individuals who know they earn good bucks but can't keep or save any of it. Generally they are sick & tied of being in debt and willing to work with someone to get rid of debt & create wealth.
Our clients generally are
IT Specialist / Tech Nerds
Digital Bohemians (love this description)
Young Mums..looking after the finances.
Gays & Lesbians
Think you get the picture....the higher income artie farty type. Who use and need technology as part of their everyday life.
Pls be creative & think out of the box. I don't want a typical financial services logo. I didn't come up with the name "posh dosh" for nothing. So pls do it justice...yes?
I want one of the colours to be pink as in posh (not gold or silver) around FF99CC not committed to any other colours at this stage.
Unless you can convince me otherwise pls be careful with the use of the $ sign...surely there is something more interesting than a $ sign.
NO CLIPART that's a no brainer.
I want to replicate this logo on a websites & mobiles (may get the winning bid for help with this). So need it to within useful horizontal parameters.
Will need several formats including .psd .jpg..other?
Full ownership to be transferred to me by the winning bidder