Completed contest

New logo for real time online research service

Fdonovan needed a new logo design and created a contest on 99designs.

A winner was selected from 112 designs submitted by 27 freelance designers.

112
entries
27
designers
1
winner

One of the designers who made it happen

Winner - danieljoakim
Great designer, was very easy to work with and met our needs exceptionally well.
- Jim6981

How Fdonovan started their logo design journey

Company name

GutCheck

Overview

We have created a web app designed to allow marketers to chat instantly, in real-time, with their target demographic customer at a fraction of the cost of traditional market research. The real time IM style chat session gives marketers the chance to GutCheck their concepts and media (such as advertising, messaging, videos and strategy) with their target market prior to launching to the public, or prior to sending their concepts to a full-blown traditional research.

Our brand should convey real, grounded, down-to-earth, fast, agile, dynamic, trustworthy, smart and friendly. 'reassuringly simple' with a dash of 'authority'.

Our core brand message will be around immediacy of information, low cost, and vetting work against real target customers in real time.

We are not researchy or academic.

Tell us a bit about who you are and the people you reach

The target for GutCheck is marketing professionals as well as Advertising Agencies, PR Agencies and Brand Managers who work for companies or brands with yearly revenue of $100 million to $1 billion+. These marketers are users of technology and want to be on the cutting edge of marketing techniques. They value information and the ability to reduce risk in the decisions they make. They are creative individuals.

Requirements

1. The logo is rectangular in dimensions and is wider than it is tall, not necessarily skinny, but definitely not square.

2. Preferably an icon which incorporates the name GutCheck.

3. Looks like it belongs on the homepage and web app (see attached).

4. Incorporates the brand characteristics listed in "tell us about yourself".

5. Incorporates the colors of the homepage and web app.

6. Logos we like - http://www.zendesk.com; http://www.surveymonkey.com/;
7. No stock images or clip art please.

Colors:

Orange - D34227

Green - B4D88C

Blue - 8FCBEC

Grey - 717983

Custom package

US$495

Free features

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Deliverables

AI
EPS
PDF
PNG
JPG

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