Arke Systems is an Atlanta-based IT consulting firm, specializing in custom software and web application development and other business IT solutions, including SharePoint Portal and MS Dynamics CRM. We oftentimes work behind the scenes with marketing agencies for their clients' online marketing initiatives. We're a group of computer geeks with quite a lot of character!
Tell us a bit about who you are and the people you reach
Our target audience is usually business owners, C level executives and IT decision makers. We also target sales managers and marketing agencies. We work with both emerging businesses as well as established ones.
We have a current logo that we've used for almost 5 years since our inception and we don't like it. It's weak, has too thin of lines, a huge hole in the middle of it, and is not memorable. It is the kind of logo that has to be included with the company name, otherwise no one will know what it is. We're looking for either a re-design of the logo or a brand new logo. In the case of a redesign, we'd like a more updated look, but one that still incorporates the original logo's dynamic/process cycle/movement feel. Or, if you're so inspired, come up with a whole new one! Our current colors are orange and blue, however we'd prefer to move to aqua blue and lime green.
We'd like the logo to reflect our professionalism and high quality, but also have character, since IT professionals and marketing professionals are usually quite unique. The wording on our new website that we will launch with the logo is being written in a conversational style.