Completed contest

LOGO REDESIGN | FUN CHILDREN'S EDUCATIONAL SOFTWARE CO.

Children's Progress needed a new logo design and created a contest on 99designs.

A winner was selected from 91 designs submitted by 32 freelance designers.

91
entries
32
designers
1
winner

One of the designers who made it happen

Winner - ironmike
Our brand identity contest went really well and ironmike did a great job with the design and working with us on making small changes to get just the right look for us. We had a great experience!
- Anonymous

How Children's Progress started their logo design journey

Summary

Educational software company, Children’s Progress (http://www.childrensprogress.com) is looking for a completely new, fresh Web 2.0 logo based on a tree theme. The logo will be used on our website, in printed materials (brochures, business cards, etc) and in our software products. We'll provide feedback to help you know whether you're on the right track!!

Company name

Children's Progress

What inspires you and how do you envision the design for your business?

Our current logo is outdated. We’re redesigning our look and feel, including our website. A slightly updated site in progress is here: http://cp.grafx-girl.com/ but please don’t feel constrained by this look or color scheme! It’s in transition and can be changed.

We’re looking for a new logo (text + graphics), conveying 3 central themes: 1) PROGRESS/GROWTH 2) MODERN COMPUTER TECHNOLOGY and 3) FRESH/INNOVATIVE APPROACH. We definitely want to use a tree with individual leaves as the main visual element. We have multiple products in development and would like to think of each of the tree’s leaves as a separate product and the tree as our company. 10 leaves is sufficient, but more is ok. We’ve started working on concepts in-house, so you have 2 options:

1. Work based on our concept:
See sketches here: www.childrensprogress.com/about-us/LogoConcepts.htm . You can think of the computer mouse as a seed out of which the tree grows (technology drives growth/progress). You can also think of other ways to combine those themes.

2. Design something completely different that uses a tree with separate leaves as the main visual element.

*WE’RE OPEN TO BOTH OPTIONS!*

WHAT WE DO:
We try to help young students (ages 3-8) succeed academically and developmentally. We make computer software products and sell them to schools to help teachers measure student knowledge through fun computer activities. We then create detailed reports for teachers to help them understand how students are doing and what they can do to help each student progress.

OTHER COMPANY THEMES:
Easy to use for students and teachers, quick/immediate information, clear and simple, every child can make progress, fun, fresh/innovative approach to education.

Wants

- Vector art in AI CS# format and also a JPEG version
- Sans serif font
- Simple, contemporary, innovative, Web 2.0 look
- Vibrant and lively
- Must have a tree with individual leaves
- Image should work with and without company name

Don't want

- NOT an old storybook look
- NOT too childish (we’re trying to appeal to school administrators and teachers, not to the kids)
- NOT too technical-looking

Custom package

US$401

Free features

  • Open contest
  • Fast-tracked

Deliverables

AI
EPS
PDF
PNG
JPG

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