RiverGlide / riverglide
RiverGlide are a recently formed company. Finding our name was a very long and difficult journey, as we wanted a name that reflected our values, which are:
Trust and Transparency - We are completely open and honest, we don't include hidden fees or artificially inflate our prices so that we can "negotiate"
Integrity and Courage - If something is wrong, we point it out, even when that may lose us the work. We have the courage to take responsibility for our actions.
Innovate and Grow - We are committed to continously learning new and better ways of doing our jobs. We encourage our people to learn new things and we inspire those we work with.
After we found the name, we came up with the slogan "Flow without Friction". This relates to how we view our role when working with our customers. Our job is to make the work progress as smoothly as possible, always in the most appropriate direction. We came up with this after we found the name, but we feel it underpins all of the original values.
Our plan for the company is to be a place where innovation happens, so we don't want to tie ourselves to any particular product. We currently work in the IT industry, giving training, mentoring and writing software. We would like a logo that would work equally well if we decided to start an airline (think of the Virgin brand)
Our current target audience is the senior management of companies that are working with technology (not necessarily technology companies). We need our logo and branding to carry an appropriate feeling of professionalism and to reflect the values that are central to our company. That is, we need to balance our fun attitude without putting off conservative customers.
In the future, we will probably move into the consumer market, so we need something that will work equally well in that arena.
Our website (http://riverglide.com) currently has our very basic attempt at a logo. We kind of like the colors, but they are not compulsory.
Our name came about from the idea that we are not stuck in our ways, we are constantly moving and changing.
The brand should be generic enough that we can use it to brand any products that we imagine in the future. For example, the Virgin brand has remained strong for nearly 40 years and does not describe any specific product.
I think I've done a reasonable job of describing where we are coming from, but please ask me clarifying questions if you want