The concept is that all the information they need will be provided in a "box" so that the experience is easy and convenient. Hence the name "gradjobinabox"
The product will be marketed as providing the "inside secrets" the employers use to hire graduates. This must also be reflected in the logo.
The logo needs to reflect the following themes:
- insider secrets/confidentialiy
Suggestions (however this is not essential... I am open to the designer using his/her creativity)
- use of a box in the logo
- use of the terms such as "top secret", "confidential", "classified" or "inside information" in the logo
- colours such as black and red to portray the "inside information" side of the marketing
- must have the name "Grad Job in a Box" in the logo
Also note (FYI only):
- the logo will be used as the starting point to designing the company website so the theme and colour scheme used is inportant.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)