Runners Mentality is a sub-company of Sports Mentality (http://www.sportsmentality.com). Sports Mentality is a technology company building websites for amateur sports enthusiasts. DishTheRock.com is an existing, under-development, sub-company, and RunnersMentality.com will be the next. SportsMentality's concept is people like to exercise, like to work hard, and love the results of doing so.
The site is for people who are passionate about running. A good demographic would be folks who wear the inov-8.us brand of shoes. They're not afraid of sweating, working hard, and having fun, running in all forms of running competitions (5k, 10k, 1/2 marathons, Full marathon, ultra-marathons, etc.) They run for fun, and have a certain 'mentality' that separates them from casual runners. We need a logo that represents that group of people. It does not have to match any design characteristics of SportsMentality or DishTheRock, RunnersMentality.com is a completely separate domain, so can (and should) have it's own personality.
We are looking for 100% creativity, based upon the description and target audience above. The logo is the start of the overal design of the site, so should have enough in it that we can build upon it. We are looking for more than a simple 'RunnersMentality' text logo. We need a good image within the logo, good colors, etc, is what we're looking for, something that can help define the overall design of the upcoming website.