I'd like a logo that skews simple, but says a lot in that simple design. The logo should convey trust as the #1 most important feature of the logo. My favorite logo is Amazon. It also says so much with that simple design. I like the arrow from A to Z and the slight indentation under the letter Z. This is coupled with a perfect color choice of the arrow. It speaks to you without being loud, cartoon characters, etc, which I do not want.
With the word Feather, it should convey that there won't be added pressure from the loan and will feel like a feather. And/or that the loan can be lifted easily like a feather whenever they choose. A feather doesn't necessarily have to be in the logo at all. It could be the text looks easily lifted, weightless, etc. I trust your expertise in something unique.
Piggy backing on the above about no cartoons, etc, a feather can be included if that's the direction you'd like to go. Use your expertise to see if it fits with the simple, but saying a lot design I am looking for.
I'd like the logo to be more wide than it is vertical. I'd also need to have the logo be Retina and also work well with mobile and tablet devices.
I chose the color Blue for the trust aspect. This doesn't necessarily have to be the main color, I trust your expertise, but it needs to show trust.
I'm always happy to answer questions.