This is a music service that rewards loyalty for fans of electronic dance music. Fans earn points for anything from commenting on a blog, to downloading a song, to attending a DJ club night or festival. They redeem these points for access, like VIP access at a club, artist merchandise, or free tickets.
Sound Union is aimed at dance fans ONLY aged 18-25, it can't be too premium to detract this group. However, it still needs to command credibility as a members club, and can't be too silly of a design. The term "Union" refers to the community of dance music listeners which we are trying to build.
The end goal is to have Sound Union's logo become a seal of approval for dance music promotion - not only will people know they are benefitting from gaining loyalty points at our partnered events, but our filter ensures that when you see our logo, you know you are participating in a quality dance music event.
The logo will live across web and mobile app platforms.