New Logo for Sports Protection Gear E-Commerce Website

If you can design a hip, tough, easily identifiable logo for our Sports Protective Gear website we'd like to hear from you.

Primo Athletic Armor

We like our current logo, but we are changing our name to include the word Primo and changing the spelling of Armour to Armor.

So the brand name we'll be Primo and Athletic Armor will the descriptive.

To see our current logo go to http://www.AthleticArmour.com

Our target audience is action sports athletes (think X-Games, Snowboarders, Skateboarders, Motocross) and team sports athletes (Baseball, Football, Soccer, Lacrosse, Basketball).

Average age is 13-25 and mostly male.

- A strong tough, active, hip logo with a cool figure and sweet font for the word Primo.
- Emphasis should be on the word Primo and Athletic Armor should be secondary.
- We like our current "X-Man" in our logo because he looks like an athlete being protected.  We are open to new fresh ideas though. 
- We want Primo to look cool by itself if we were ever to use it as a stand alone without the words Athletic Armor on sticker
- We want the Icon that you create to go with it to be strong enough and recognizeable on it's own as well.  Something that could work as a sticker.
- We really like the metallic look of our current X-Man so keeping that feel will help.
- We like our current colors. You can deviate a little bit, but it's going to be tough to convince us to do something other than black, red, silver, gray, metallic. 
- Ideally something that looks good on our current site to save us from redesigning things.

- Nothing outside the colors we've suggested
- Anything too plain or something you'd see your PE Coach from high school wearing on his coaching shirt - we want something hipper and tougher than that.