Completed contest

Logo for Sports & Television Celebrity Owned Company

Tango Whisky needed a new logo design and created a contest on 99designs.

A winner was selected from 475 designs submitted by 68 freelance designers.

475
entries
68
designers
1
winner

How Tango Whisky started their logo design journey

Company name

Simmer Fine Wine & Spirits

Overview

Simmer Fine Wine & Spirits is a new importer of wines and spirits from around the world to the provinces of Alberta and British Columbia, Canada. The products are marketed by our sales team to buyers, Sommeliers, etc. for restaurants, bars, and liquor retailers. We currently have offices in Edmonton, AB and Vancouver, BC home of the 2010 Winter Olympics.

“Simmer” is the nickname of one of the business owners Craig Simpson whom as a former National Hockey League (NHL) player, winner of two Stanley Cups, winner of the inaugural season of the reality TV series “Battle of the Blades” on Canada’s CBC television, host of his annual “Never Say Never” golf tournament in support of Spinal Cord Research which is entering into its 22nd year, and currently the western Canadian Lead Analyst on “Hockey Night in Canada” on CBC television has great brand recognition in the Northern Alberta region among other areas and will be our “Brand Ambassador”. See attached file for reference links.

Tell us a bit about who you are and the people you reach

Our target audience is global liquor suppliers (wineries, distillers, and breweries) looking for an agent to represent their products, and local buyers, Sommeliers, managers, and owners of restaurants, bars, hotels, casinos and liquor retailers.

By searching the web, suppliers will find us at http://www.simmer.ca and be so impressed by your logo design that they will be compelled to contact us to represent their products :-)

The end consumer is not a focused target market.

Requirements

Using images of grapes and vines in a logo is somewhat cliché for this industry. While we are open to a grapes or vines being used in the logo. Combining hockey and a wine theme would be considered but we want to see other original ideas as well, we are interested in something out of the box.

Please do not use stock images or clip art in the logo. Please do not submit designs that may have copyright or trademark infringements, we must be able to trademark our designs.

The chosen logo must be look good in smaller versions (i.e. on a business card) and in black. The following formats for use on the web (http://www.simmer.ca), mobile devices, traditional print (business cards, envelopes, signage, etc.) and on clothing such as t-shirts and golf polo shirts:

- Joint Phat Photographic Experts Group (.jpg)
- Rasterized formats in layered Photoshop with effects rendered (.psd)
- Vector formats Encapsulated PostScript (.eps) and/or Adobe Illustrator (.ai) with outlines
- Reference Adobe Acrobat (.pdf) and/or bitmap (.bmp) to ensure the logo renders correctly
- Pantone compatible color scheme for printing
- We also need the typeface used in PC format

We will own logo 100%, to be able to be used as we desire, with no usage permitted by any other organization or person.

Custom package

US$506

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Deliverables

AI
EPS
PDF
PNG
JPG

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