TriShop is a retail store devoted to triathletes and aspiring triathletes. We will open in 2010 and intend to provide products, services, coaching, and race promotion. We want to be everywhere triathlon is, and we need a logo that is simple, clean, modern, and original.
Triathletes are a discerning, disciplined, and driven bunch (and maybe a little obsessive compulsive too). Our store (and TriShop's personality) will be an extension of that.
Our target audience is triathletes and those interested in triathlon, whether its for competition or just for the fitness and camaraderie that comes with being a triathlete. Our logo will be featured everywhere you can imagine - on prominent signage that will be seen by thousands, magazine advertisements, web pages, car window stickers, business cards, shirts, bike jerseys, bikes, triathlon suits, and so on. We want our logo to become synonymous with triathlon.
The TriShop logo needs to have instant appeal and elegant simplicity.
No cute triathlon swim/bike/run graphics are necessary. We like clean lines, clarity, simplicity, and elegance. We want a logo that transcends our store front and that can, assuming the world domination plan goes like we hope, look good everywhere we place it.
Our logo needs to be something people will remember and that will be easily identifiable in virtually any context. We are basically open to anything creative that blows our compression socks off.