We mainly talk to other businesses selling in services such as performance tuning on existing websites, conversion optimization, advanced front-end development enabling better user experience for the end user. We try to show how a web strategy based on the user will make it more efficient to actually build and create better web experiences for our customers end users. We also build and host our own products and a logotype should be able to be used in footers and such on these websites and products.
Mainly marketing people on other companies that want to tune and enhance their existing websites or create/build new web sites or mobile applications that are totally user centric.
We want the logotype to be pretty easy to use in different sizes, colors (black and white) and on different types of media (web, paper, TV). It is important that the logotype not only is text, as we may choose to use only the graphical part of it on other products.
I have included a screenshot of the current website