Be as creative as you want. I'm thinking that a "Web 2.0-ish" logo might be nice.
Here's what I'm hoping the logo will communicate to website owners: You'll get real users trying to use your site and telling you about their experiences. The benefit of getting user testing is so you can find out what's not working and fix it.
Desired Color Scheme:
Please use colors that work with the UserTesting.com home page.
Accepted File Formats:
.psd and .ai
UserTesting.com uses the crowdsourcing model to let website owners inexpensively get users to do usability testing of their websites. But we have a HUGE flaw: no logo!
The logo should try to communicate the following about our service:
- You'll see real users browsing your website, speaking their thoughts as they browse. So you'll get fresh eyes looking at your site.
- You'll gain insight into what's working on your website and what's unclear about your website.
- You'll find out why users leave your site (so you can fix things that are driving people away).
The target audience for UserTesting.com is website owners, so the logo should have a professional look.