We want a logo that emphasizes innovation but NOT in a loud way. Logo is simple and powerful. It appeals to investors and scientists. Clean lines, powerful colors.
We are looking for a concept that is new, fresh and interesting. A lot of people read "engineering" and thought of representing the logo with "wheels." Please DON'T use little wheel-- it's way too literal, and boring. We build companies, as in we "engineer" them, we construct them. So we look at a more original representation of excellence, great relationships, smart investments, and great knowledge.
We raise the valuation of our ventures. We find and "engineer" winners. A "triple sharp", as a sports betting metaphor, names the best of best, one who understands the game and bets on winners only. It's the nickname for excellence. There are ONLY a few triple sharps in the world.
This is about building businesses and overcoming difficulties with success. Please also READ the brief. It's about a group of people who make tough decisions and win because they are courageous, innovative and collaborative! What do you think as representation: excellence, innovation, trying new things and …winning. “
Please no flashy, or flowery font.
Relationships, human capital and joy of those who work with us, are VERY important.