Winning design by RLMHcreative

Completed contest

New logo wanted for Arsenal Venture Partners

John Humphrey needed a new logo design and created a contest on 99designs.

A winner was selected from 423 designs submitted by 75 freelance designers.

423

entries

designers

winner

Learn more about logo design

Entries from this contest

by yarobby

by brhxstd

by brint'X

by Michae.

by brint'X

by Sweetbitter

by brint'X

by Sweetbitter

by brint'X

by vitalia zey

Some of the designers who made it happen

Winner - RLMHcreative

RLMHcreative did a great job with our new logo design. This designer was responsive, professional, and demonstrated their ability to do great work. We're excited to integrate this logo into all of our marketing material!

- John Humphrey

Finalist - CreativGraphs

CreativeGraphs has better designs and works real hard to satisfy the client! I would highly recommend working with them, because the more designs they come up with, the more you will start to see the superior talent the designer has.

- rtrdan

Finalist - Artwork Development

He is great to work with. Very quick responses to any questions or modifications to the great designs he submitted. His submissions also included a mock up of the logo on a card which really helped visual the design. All round, great experience.

- cpazios

How John Humphrey started their logo design journey

Who are you known as?

Arsenal Venture Partners

Tell us a bit about who you are and the people you reach

Arsenal is a venture capital firm that partners with entrepreneurs to grow exceptional companies. Our target audience is the following:
- the innovators: the hardworking entrepreneurs working tirelessly to create the technologies of tomorrow
- the venture firms: the venture world is a very tightly knit society. Our logo has to reflect our legitimacy and credibility, and be recognizable by other firms who we often co-invest with.
- Limited Partners: these are the people who invest in our fund. Our logo needs to be well recognizable to them.

What industry do you think your business is most related to?

Business & Consulting

Logo types to explore

Word mark

Pictorial mark

Letter mark

To give us an idea of the overall feeling of your brand, let us know which styles you lean towards

Classic

Modern

Mature

Youthful

Feminine

Masculine

Playful

Sophisticated

Economical

Luxurious

Loud

Quiet

Simple

Complex

Subtle

Obvious

Design inspiration

Other notes

We value simplicity. Our logo needs to be an object that can be recognized among entrepreneurs and other venture firms - so it is important to include the name of the firm. The logo attached above is what we currently use. Thanks!

**UPDATE 9/27: We want to be known as "Arsenal" as opposed to "AVP." Let's de-emphasize all use of "AVP" in the logos. In other words, when someone speaks of our firm during a conversation - we want them to say "Arsenal" and not "AVP." Thanks and keep up the great work.

****UPDATE 9/27 #2: You are all doing a great job. Now that we have some great, classic-looking designs, let's get some more that look more new-age. I'm thinking bolder lettering, fewer pointy edges. Remember, focus on "Arsenal" and not "AVP"

******* UPDATE 9/27 #3: You've all been doing a great job! We really appreciate the help and are excited to move forward. Check out the new logo I've placed above. Now that we have a good blend of classic vs new age samples, let's get some that are solely "Arsenal," using the letter "A" or a different logo. Something simple and along the lines of the new photo above. In other words - Let's get some new Logos WITHOUT "Venture Partners" in the logo. Any questions - feel free to reach out. Thanks!

**UPDATE 9/30: I'd like to begin by thanking all of you for the submissions. You've done a tremendous job and have put forth excellent submission.

In the final 1:45 of entries - WE'D LOVE TO SEE MORE NEW ENTRIES WITH ONLY AN ICON AND THE WORD "ARSENAL." NOT THE WORDS "VENTURE PARTNERS"

Thanks again!

-the Arsenal team