John Humphrey needed a new logo design and created a contest on 99designs.
A winner was selected from 423 designs submitted by 75 freelance designers.
Arsenal Venture Partners
Arsenal is a venture capital firm that partners with entrepreneurs to grow exceptional companies. Our target audience is the following:
- the innovators: the hardworking entrepreneurs working tirelessly to create the technologies of tomorrow
- the venture firms: the venture world is a very tightly knit society. Our logo has to reflect our legitimacy and credibility, and be recognizable by other firms who we often co-invest with.
- Limited Partners: these are the people who invest in our fund. Our logo needs to be well recognizable to them.
We value simplicity. Our logo needs to be an object that can be recognized among entrepreneurs and other venture firms - so it is important to include the name of the firm. The logo attached above is what we currently use. Thanks!
**UPDATE 9/27: We want to be known as "Arsenal" as opposed to "AVP." Let's de-emphasize all use of "AVP" in the logos. In other words, when someone speaks of our firm during a conversation - we want them to say "Arsenal" and not "AVP." Thanks and keep up the great work.
****UPDATE 9/27 #2: You are all doing a great job. Now that we have some great, classic-looking designs, let's get some more that look more new-age. I'm thinking bolder lettering, fewer pointy edges. Remember, focus on "Arsenal" and not "AVP"
******* UPDATE 9/27 #3: You've all been doing a great job! We really appreciate the help and are excited to move forward. Check out the new logo I've placed above. Now that we have a good blend of classic vs new age samples, let's get some that are solely "Arsenal," using the letter "A" or a different logo. Something simple and along the lines of the new photo above. In other words - Let's get some new Logos WITHOUT "Venture Partners" in the logo. Any questions - feel free to reach out. Thanks!
**UPDATE 9/30: I'd like to begin by thanking all of you for the submissions. You've done a tremendous job and have put forth excellent submission.
In the final 1:45 of entries - WE'D LOVE TO SEE MORE NEW ENTRIES WITH ONLY AN ICON AND THE WORD "ARSENAL." NOT THE WORDS "VENTURE PARTNERS"
Thanks again!
-the Arsenal team
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