Our target market is international students (mostly from Asia), primarily in tertiary education (aged 18-30). In addition to our primary target market, both the parents of the students and education agents have an influence in the decision making process. Also, we will be working with universities directly. Therefore, both our target market and the influencers on them are VERY conservative.
Our service is low cost, convenient, and safe. As a start-up in the education/financial services sector, we are pushing a barrow up a hill to convince clients to trust us.
Keywords to aid your thinking: international foreign currency payments, students, safe, secure, innovative, fast.
We prefer a sans serif typeface for the wording.
Please provide a greyscale version also.
We will be launching this business in early 2012.