Go to http://www.campuslive.com to see an example layout of the website where the logo will live. Notice how the logo is used to ground the user, but the specific content of the Challenges are very colorful and different.
Logo should appeal to multiple demographics from ages 18-45 including: college students, young professionals, and even parents. It should convey fun, light, airy, refreshing. We want it to be a place people come back to every day.
-Words should be all lowercase and all one word 'dailybreak'-Also, please do not stack the words, they should be in a line-Font should be playful, but not too juvenile, and no cursive-Font should not be too thin, but also not too thick like-We do need an icon, but it should be simple-The icon should be able to stand on it's own without the words if it needs to, and it should be fairly simple-No clocks, calendars, coffees, or video game imagery in the icons-Icons that show the emotion of fun, light, airy are good-Colors should be slightly feminine, perhaps pastel-ish, but not overtly feminine (no pink) - blues and oranges perhaps, but open to others as well-To give a hint about the taglines we are considering, this could help with design: "Escape the ordinary""Bite-sized fun""A fresh start""Free fun for all"