mPath got their new logo design by running a design contest:
New logo wanted for mPath
Check out mPath's Logo design contest…
navigating the digital landscape (NOTE: optional inclusion)
Business & Consulting
A digital consultancy with a focus on research, insights and strategy services. We help clients understand the digital consumer landscape and how they can connect with their target market. We have a particular specialty in social (earned) marketing.
Logo types to explore
The name 'mPath' has two particular metaphors in use. 1. Navigation / Mapping. There is a particular usage of landscape and geography in the brand name. We conceive of the digital environment as being unmapped and hard for clients to navigate. We see ourselves as producers of the maps that clients can use to both understand the digital ground on which they are walking but also as guides that help them choose the best path. The 'm' in mPath resonates in a mathematical sense - multiple or many paths. There is a sense of an mathematical equation - that there is science behind this brand as opposed to just art. 2. Empathy. There is an emotional component to the brand of empathy and 'sixth sense'. This part of the brand is meant to evoke the idea that once we have mapped the landscape, we need to understand the client in order to be able to make the choice of which path to follow. We want to evoke that we understand their problems and are on their side. These two metaphors don't have to be translated explicitly - the language and products of the company help reflect this but the logo should be informed by this understanding. NOTE: The design can if you wish incorporate 2 additional elements if you wish. However the logo MUST to be able to stand in it's own right without these. Name: You can look at treatment with "Consulting" added to form "mPath Consulting" Tagline : You can also look at incorporation of the tagline "Understanding the digital landscape" FINAL NOTE: I've structured the name as "mPath" but am open to other treatment with regard to capitalisation, eg mpath or Mpath. --- Just a global comment - there seems to be a lot of focus on the 'm' in the name. The mention of the 'm' in the brief is to highligh the multiple or many paths that our clients see before them. However, the 'm' doesn't really stand as a representation of the brand... if anything our services aim to get rid of the m and help our clients make a choice between the muliple paths. I'm liking designs that use a graphic that visually communicates the essence of the company and it's services rather than gives a treatment on the 'm'.
Every design category has flexible pricing for all budgets. Logo design starts at $399.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
mPath collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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