The mission of Venusao is to create and deliver:- the best events in the world. Unique, exclusive and different events – that will be milestones in the life of those who will be part of them. All their senses & hearts will be captured and touched. The guests will learn about themselves, their beauty and how they can go beyond their limits.- to create a platform where the best artists will create their own customized events.- to create one “club”/ “group” of high class/ selected people that share the following common values: successful, young people (22 – 40), with a desire to overcome their limits, passion for beauty, excellence, high standards, emotion, in search for new and fresh experiences, open minded and with high incomes.
Services / products provided- Unique, creative, passionate events only for selected people (the ones from the club) at every 2-3 months, every time in a new location and a different theme.- The guests are the main characters of the events \ we put the focus on them, on their senses, and make them have the time of their life.- We create a club of “special people” with high incomes and standards that will have access in the first step to our events. In the second step they will have access to highly selected lifestyle information and tailor made products and services that will be marketed only through this channel.
History of the organizationFresh business started in 2012, it will grow rapidly and the boom will be in 2015 / 2016.The maturity level will be reached in 2019.
What do you want your new logo and brand to communicate?First: Venusao comes from Venus “the goddess of beauty”. So it is about the Beauty, beauty of life, and going beyond your known limits.Venusao brand should communicate / should graphically expressed in keywords like: beauty, high class, passion, creativity, senses, glamour, new experiences, exclusive, and elegance.
Please write out the logo name exactly as you`d like for it to appear in the design:venusao
Do you have a short tag line you will sometimes use, when appropriate, with your logo?To be discussed: be your best destiny / millions of years of evolution is you/
What are your new logo`s foreseeable uses?Business CardsWebsite!StationerySignageMarketing CollateralStencils / StampsEngraving / ThermographLetterpressEmbroideryOther
Target audience- both Males and Females (53% Females, 47% Males)- 22 – 40 years- national and international (EUROPEAN)- successful, good looking, high standards of living, looking for exciting experiences- interests & hobbies: parties, socializing, business oriented, sport, beauty, travelling.- High incomes
BackgroundWe are now in the middle of the first process: creating the image of venusao, and of the online club: http://www.venusao.ro, http://www.venusao.com where our projects (events) will be presented and sold to our target audience.The aim of the project is very ambitious and the requests are very high. The design is crucial to this project, only very expressive, creative and elegant design can be accepted.The new brand do not need to complement any other exiting brands, it is a stand-alone brand!We would like also a corporate style guide: logo usage rules, fonts, PMS/CMYK/RGB/hex colors.
What style do you prefer for your new brand?
Natural Sophisticated; with a touch of youth & elegance.
Are there any other words you would like to use to describe the required look?The logo should speak for itself without any other explanation. Should be highly emotional and create a Wow! effect, without other words.The logo should be used also without the “venusao” wording and to still be recognized.
What colors would you like for your new brand?Colors from this range: Black, White, Gold, Green, Red, touch of color as: mauve, purple …We can try also a very colorful, natural image.Remember: Beauty! Beauty of Life!
Symbols that can be used depending on the design concept:venusao, 7, beauty, V, venus, circle, natural shapes, heart, senses, 6th sense.
Fonts: We do not ask for specific fonts to be used in the logo / depending on the design.
Are there any logos / styles that you like?There is a big variety on http://www.logopond.com
In your own words:Remember that it is all about beauty, beauty of life, overcoming your own known limits, always looking in the good & interesting part of life, and being the best that you can be.So: add heart, passion & emotion.Add Brain!