Beautiful work! And thank you for providing several extra color options. This will be great to test on the site! I'm very, veryyyy happy!
How WaypointBuilding started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
• A data-driven consultancy providing energy efficiency analysis, program design, market outreach and program deployment services
• Clients include utilities, government agencies, and commercial real estate firms
• Deep expertise in building science, commercial real estate, and big data analytics to push the upper boundary of commercial building energy performance and to change the way energy performance information is accessed and used
What industry do you think your business is most related to?
Business & Consulting
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Waypoint is recreating its website and also its logo to be fresher looking. We are looking for a logo that looks more web 2.0 or 3d looking so that it pops out a bit more graphically.
The name Waypoint comes from a client who said we were a navigation point for firms going through the sea of business to help guide them to the energy efficient frontier.
Our current design depicts a line and a curve in a graph that intersect at the optimal point at which buildings should be making energy efficient upgrades from a financial and efficiency perspective. Research "efficient frontier" online and check out images of what the curve looks like to get a sense of what we were going for. The second line (that's not curved) is a tangential line that we don't necessarily need incorporated in the design.
We are open to creative interpretations of the concept of a Waypoint and an "efficient frontier" curve that incorporates aspects of our old logo. We also want "Waypoint" included in the logo.
Lastly, we want the ability to incorporate our logo with multiple background colors (so make the background transparent instead of white).