Waypoint is running a program called "Utility Connect" and wants a logo for the "Connect" program that can go on all paper / online collateral that is handed out.
This collateral is intended for the commercial real estate community that is enrolling in the program.
The "Connect" logo though also should be representative of Waypoint's "Connect" platform as well, which utilizes our high tech analytics and backend that runs various algorithms. So it should be able to convey both "high-tech" and an "energy saving program."
Color should match the pallette of Waypoint's current logo color schemes (the blue / black / whites of our logo). So it should either incorporate the colors from Waypoint's logo, or play off them.
Waypoint clients should be able to see that Waypoint / Connect are very much stylistically related.
We also like the simplicity of the connect logo that is attached. We are interested in similar looking designs (although not limited to that).
Looking forward to designs, thanks!