"Ofis Paneli" is a local brand which is designed to be grow in different countries with local names but same branding.
First country that we are starting is Turkey, which is very big population with great pain and need to our SaaS.
The name we choose is specifficly simple and understandable for local community. Everyone can guess what we do.
Here is the dreakdown of our name;
Ofis = Office
Paneli = Dashboard, Board
We haven’t decided will we use it OfisPaneli / Ofispaneli or Ofis Paneli.
Company vision is to help Small businesses (2-50 employees) in every way that we can.
Mission: Ofis Paneli is to help managers and entrepreneurs find best value products and services for their team and to be and seem well founded enterprise from their customers point of view. We're positive, passionate people who are serious about creating an experience.
What is Ofis Paneli: We provide great deals on contracts for electricty, car rental, gas, cargo with a discount and ability to track every service you bought for your office and HR tools like PTA, meeting room planner, employee details and legal papers.
Target: Company Owners / HR directors / Decision Makers
Brand Identity: Energetic, Corporate, Trustworthy, Young, Dynamic, Open Minded, Helpfull
Closest example: http://fuzzco.com/work/zenefits/
What do we expect: We want a great logo!