Completed contest

Looking for a Logo Bold Enough for Cross-Examination

Dwaldman needed a new logo design and created a contest on 99designs.

A winner was selected from 49 designs submitted by 15 freelance designers.

49
entries
15
designers
1
winner

How Dwaldman started their logo design journey

Company name

LegalHorse

Overview

We are a startup that believes the legal industry and business people who engage them could use a little help in working together. We're currently still in development so not much to see right now...

Tell us a bit about who you are and the people you reach

Our target audience includes both, small to medium sized businesses that need legal work and small legal services companies looking for clients. We are a new product entering an existing market and our audience will be looking for signs of professionalism, tech savvy and trust.

Requirements

We are open to bold ideas and have only a few guiding suggestions:

We think we would like to see the logo incorporate a stoic horse in some fashion but we are not dead set on it.

We would also like to see a version with and without the tagline incorporated. The tagline is "The workhorse behind all your legal needs."

The website will be light in color (either white background with some blue and black lines or very soft light blue and white background), and information driven.

We are looking to portray a workhorse concept and believe a robust sans-serif font makes sense.

After reading some of the sample bid preferences here I see we have pretty similar requests:

Please avoid cartoonish logos (i.e., Godaddy, Reddit)
Please avoid overtly legal stereotypes (i.e., the scales of justice)

We like several of the Y Combinator logos including Dropbox.com, anywhere.fm and Scribd but have open minds in terms of logo direction.

The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)

Please do not use any stock images or clip art in the logo

SOME LAST MINUTE COMMENTS:

- Please read comments section where designers have already submitted.
- Some more general but IMPORTANT comments from our team:
- We are looking to portray the image of a WORKHORSE

Our preference leans toward a robust sans-serif font.

Custom package

US$295

Free features

  • Open contest
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Deliverables

AI
EPS
PDF
PNG
JPG

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