How Incredible Marketing started their logo design journey
Varicose Vein Surgeons
This client is located in one of the most popular places on Earth....Los Angeles! Image is everything, and they need a new image. They are the BEST Surgeons in Los Angeles, and now it's time we have an image that represents this.
Their specialty are Veins...both medical-related, as well as cosmetic reasons. People go to them because they are the best.
The business has been family owned for 2 generations, and has a large and loyal patient-base.
Tell us a bit about who you are and the people you reach
The Target Audience is very typical for a Vein Clinic -
-Less than 20% of their client base is between the ages of 20-30 years old
-80% of their clients are over the age of 40
-70% of their clients are Women
-People that are generally concerned with the aesthetics of their body, but also appreciate the health improvements they will be making
-Client Base is more Affluent, have more money and want the best
In General, you have a blank canvas to work with here. To help guide you in the right direction, here are a few pointers:
-Bold and Sexy WILL NOT do it...we want simple, sophisticated, artistic, and relevant.
-We like blues, and greens
-Use of gradients would be nice to see incorporated, but it also needs to look good printed on black/white for print purposes.
-We want to look elegant and fancy, but not over the top - We want people to see our image as AMAZING without necessarily trying to look amazing.
-Don't be cheesy - be Impressive!
-Have a little focus lean toward the medical aspect of their business - but don't overwhelm the design with the medical feel. - Subtle.
Make this Incredible and we WILL choose your Design!