OurLoveStar (OurLoveStar is our USPTO registered trade name)
OurLoveStar, Inc. is a new online gift company designed to offer sentimental gifts at low prices. Our first product is to offer a star naming service ("OurLoveStar") where people (let's use the example of a boyfriend - BF; he can get on and name a star for his GF). He can pick the star he wants to give, name it ("Susie" or "Sue Rodgers" or whatever), add a short message (such as "I love you sweetheart, Happy Anniversary") and the date he wants her to receive the gift. GF will then receive a certificate attached to a nice email (or SMS text) telling her about the gift. The certificate will include the information the BF put into our system, and the location of the star in the sky (every star has an address). The gift, and the company, are to be branded as symbols of eternal affection. Other gifts, based on the OurLoveStar name
The principal target market is principally the BF/GF (or BF/BF & GF/GF) market, ages 16 - 25. Secondary market is friends and relatives in the 16-65 age group. The product is low priced (starting at about $10) so it can be attractive to any economic demographic group. Their are many other companies offering this same product so it is not new.
I am searching for people who wish to give a sentimental gift/gesture in an easy, fast and economical manner. My target market are people who are more whimsical and less analystical. Part driven by romance (BF/Gf, et al) and part driven by other sentiments (grandmother/grandchild, etc.)
I want something clean and simple. Professional looking, not childish or cartoonish. The logo should make the company look professional and prosperous, yet fun and romantic. It should have a soft but strong feel to it.
I would envision something with a star or a heart or both. It can have the company's website (http://www.ourlovestar.com), or not.
Don't worry too much about colors at first, we can change them as we go forward.