Completed contest

New Luxury Leather Goods Company seeks identity

SiobhanOldham needed a new logo design and created a contest on 99designs.

A winner was selected from 72 designs submitted by 22 freelance designers.

72
entries
22
designers
1
winner
Runner-up design by ExemplarChick™
Runner-up design by pie_erl
Runner-up design by pie_erl
Runner-up design by 7tool
Runner-up design by Tahmid
Runner-up design by anoise

How SiobhanOldham started their logo design journey

Company name

King Oldham

Overview

King Oldham was founded in 2010. It is a leather accessories design company. All of the products are hand crafted in Hollywood California.
The ever expanding product line includes men’s and women’s belts, bags, guitar straps and home décor items.
The emphasis is on understated luxury, showcasing the materials and with careful attention to details.

I design and make all the leather goods by hand. Its just me one person. I have a real passion for my craft. and take pride in the fresh design, quality craftsmanship and use of high end materials making each piece unique and practical. I am essentially starting out and have only been in business for six months. I want the logo to look as if I am an established and reputable company.

My friends love and buy my stuff, I would like to make it available to more people and thought the first step would be to create a brand and get my name out there.
The brand name is my family names and suggests heritage, which is important to me. I would like people to cherish, use on a regular basis and enjoy the products they get from me.
I love the leather accessories created by high end fashion houses like Dior and Gucci, Bottega Veneta. I love the attention to detail and quality craftsmanship. Their designs are beautiful and strong not ornate.

Tell us a bit about who you are and the people you reach

The symbol/icon and company/brand name will be physically stamped/embossed on to the leather products, and used on a business card and also on a web site.
The target audience is consumers who appreciate good design, quality products and craftsmanship. They love the unique and individual nature of each product.
I want the people who buy my hand crafted products to think of them as heritage quality pieces that will last a lifetime of use and enjoyment.

Requirements

Font – Clean and crisp. Easy to read.
Words that would describe the brand are; Luxury; Craftsmanship; Heritage; Design;
Please feel free to experiment with colors! But it also needs to work in Black and white and as an embossed leather stamp.
The files I will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo. Avoid – being overly feminine I prefer a gender neutral logo and strong colors. Do not be “crafty” I prefer polished, professional, clean, crisp.

The icon and brand name will be stamped on to the leather products, and used on a business card and also on a web site.
I would like the brand name and icon to work together and also stand alone. I am open to the icon symbol. That being said I imagine it is possibly ONE of the following items:

Kings Crown – clean modern
Horse – a lot of the pieces incorporate equestrian gear
Griffin - updated version from the Oldham coat of arms

The symbol will be stamped into leather so it really needs to be a silhouette so it is readable, identifiable when it is embossed into the leather.

Examples : http://themes.shopify.com/themes/th…s/original
The attached files they are for reference only i do not own the images

Companies whose logos I admire include :
Ralph Lauren Polo ; Tory Burch; Louis Vuitton

Custom package

US$297

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Deliverables

AI
EPS
PDF
PNG
JPG

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