Tafari is portfolio of unique, luxury travel experiences offered in all destinations including places as remote as Mongolia and Gabon. The purpose of the brand Tafari is to represent quality and allow for consumer confidence since many of the products within our portfolio are unknown in the US.
What inspires you and how do you envision the design for your business?
Since an experience is largely dependent on a person's perception Tafari places a lot of attention is on the consumer and each product is highly personalized. We are looking for a logo that our target demographic can identify with and think of every time they start the travel booking process. Our target demographic tend to be adventurous, wealthy professionals both young and old (average age of our consumers is probably early 40s.)
*Conservative/elegant but unique
*Easy to read fonts
*Must be attractive to both young and older demographics
*Please try to stray away from the traditional globe. Tafari is a portfolio of very unique travel experiences so the logo must be unique as well.