Blue Wren Group
Our company's purpose is to drive continuous improvement in the provision of high quality environmental data and information that is understandable and directly relevant to management purposes. We have already made a name for high quality national scale projects such as mapping the entire Australian coastline for climate change impacts and developing new types of environmental condition assessments.
We are a University of Tasmania spin-off company and will continue to have a close relationship with the School of Geography and Environmental Studies. We have three main areas of business activity:
1. training people in environmental information management
2. Producing ecosystem classification schemes and maps (GIS spatial databases)
3. Auditing environmental reports such as State of Environment reports
We want to communicate clarity, integrity, and confidence to our clients.
The culture of the company is collaborative and agile and we think of ourselves as brave and beautiful at the same time - like the Blue Wren! Members of the group are free to to choose their own path and, with that freedom, often choose to continue collaborating with each other in research, training and consulting activities on a project by project basis. Blue Wrens are very social and move around together calling to each other.
All sorts of people involved in environmental management - our main clients are typically government, both national and state. We do want to appeal to other groups as well - these include researchers (e.g. university and CSIRO); Environmetnal engineers and consultants from large professional consulting companies; and not-for-profit environmental management organisations such as NRM Regional groups in Australia.
Ideally, the concept of the Blue Wren Group should engender trust especially as part of our environmental certification activities, including among the public.
We would like both "vertical" (e.g. ratio about 5 high and 4 wide) and "horizontal" (ratio about 3 long and 1 high) versions of a logo.
We want to use it for the following purposes:
1. Logo for all correspondence including business cards
2. Branding logo for documents and reports
3. Branding logo for teaching materials including power point slides
4. If suitable, a logo for the web site
We would like the name "Blue Wren Group" to be included in at least one version of the logo.
While we are not specifying the use of a wren, the actual blue wren we have in mind is the "Superb Blue Wren" AKA "Fairy Blue Wren" (Malurus cyaneus) <http://www.ecocentre.com/bw_generalinfo.html#>. If working with a blue wren as a base, perhaps consider multiple wrens. The character of the wren is more "rampant", "perky" "confident" and "upright" than "submissive" or "innocent"
Colour is obviously important with that name, and preference will be given to logos with a simple use of colour. Nothing florescent, please. Preferably so that it can be reproduced on a white or colored background.
We will need all source files in both the major vector and raster formats. We need to hold the ability to alter colors at will and provide additional formatting at will.
We do NOT want anything too intricate, cartoonish, or flashy. We require a simple, clear, straightforward, appealing, and professional logo.
Please do not use any stock images or clip art in the logo.