Mezcla Incorporated is a young, corporate marketing consultancy aimed at micro, small and medium businesses (SME’s). It has been in operating for 1.5 years, and will be the umbrella brand for a series of marketing consultancies each aimed at unique market segments (Mezcla Creative, Mezcla Technologies, etc). It exists to educate SME’s to support themselves through marketing principals, with their available resources. We now require a corporate logo.
Mezcla Incorporated offers Marketing; workshops, diagnostics, consultancies, investigations, business / project coaching, and customized services for specific conditions.
We started Mezcla Incorporated after having seen businesses belonging to friends, operate under ideal capacity and even close because they weren’t sure of how to grow their client base. In some cases they had put their faith in tools like websites, fliers, and other paid mediums without identifying their target markets and their key needs.
Ultimately we seek to provide SME’s with a marketing information system which will see increased availability and accessibility of material that teaches how to maximise market satisfaction and reach set targets.
Mezcla Incorporated is directed at micro, small, medium businesses, within a variety of industries. I.E. Entrepreneurs between the ages 25 - 50
It also often interacts with government bodies and large organizations in working to help clients attain sponsorship, grants, investments, etc.
What we want:
- Logo can be either typeface, icon, or both
- Will be used on business cards, websites, letter heads, on-line social networking sites, etc.
- Will be handed to potential SME clients, government officials whom we work with, and should convey to them our approachable, empathetic nature, and at the same time show solidarity which will come through in the quality of our work.
- Should strike viewers as being cool, corporate and professional. As a young organisation it will be used to open doors. We are fans of the modern, clean and simple look
- Colours can vary. Would prefer light blue/light green/black/white/grey
- Has to be accessible on a wide range of media and sizes, in both colour and grey-scale
- Please think outside the box. Mezcla is a Latin word for “Diversity/combination/amalgamation of” and it’s a fairly distinct name for
a business. Would like this distinctness to come out in the logo
- Design should permit the aggregation of a word next to it to represent
subdivisions like “Mezcla Creative, Mezcla Technologies, etc”. Would be appreciated if a design with the word “Creative” was also drafted to see what it looks like.
What we don't want:
- Cheesy images
- Dollar signs
- Overcomplicated, overstocked designs