We want a more professional, elegant logo!
Noomii is a free online service that helps you find your ideal life coach, business coach, or career coach. Our simple and effective system matches you with your ideal coach from our network of hundreds of professional coaches based on your specific goals and background.
We're also planning to become the web's number 1 source of information about all aspects of personal coaching. We are appealing to anyone who wants more information about how coaching works and how it can help people from all backgrounds to achiever more success, happiness, and meaning in life.
We want our branding to come across as professional (this is important for business coaching), yet confident and inspiring.
Our target audience is anyone looking to hire a professional life coach or business coach.
Because this audience includes BOTH individual life coaching clients AND professional business coaching clients, we want a brand image that appeals to both groups. Please no overtly "self-helpy" images.
Please also note - you can browse our website http://www.noomii.com to get an idea of what we're all about, but keep in mind that we want to first change our logo and then our homepage/color scheme to appear more professional, so don't be too influenced by the existing visuals/colors on the site. Note that this competition is to redesign the logo ONLY; we will redesign the website later.
-design should be modern, professional, clean, elegant, uncluttered
-should inspire confidence, possibly hinting at movement or energy
-must have text "noomii" but should also be able to accommodate "noomii.com" version as well
-colors should be primarily blue with some orange, however feel free to incorporate black/grey or other colors if that makes your design rock. The logo will be primarily displayed on a white background (specifically the top left corner of of our homepage)
-must also look good in monochrome (e.g. black on white or white on black)
-NOT flaky or "self-help-y" ... i.e. avoid designs with a person with their arms up in a "V" etc.
-prefer lower-case text for "noomii" but will consider upper-case if you can make it look good
-design should include slogan "the coaching experts", BUT the design should look good both with and without the slogan
-use a distinctive, modern, elegant font for "noomii". The slogan does not necessarily need to use this same font
-if you want an idea of the kind of logo we're after, have a look at this "best of web 2.0 logos" article: http://fontfeed.com/archives/the-lo…of-web-20/
-thank you for your efforts and good luck!