Nabil_ was great to work with! She was very responsive and replied to all my messages quickly. She worked to get the designs just the way I wanted right through the hand off phase. I highly recommend working with Nabil_.
How mflinn started their logo design journey
Who are you known as?
What’s your company slogan?
Helping the World Invest — Better
Tell us a bit about who you are and the people you reach
The Motley Fool (fool.com) is the parent company for which Fool IQ will be a new product offering. While The Motley Fool has always been focused on offering a simplified experience that helps new investors get started, our new product "Fool IQ" will be focused on serving a more savvy and professional audience. The main focus here for a logo should be on the "IQ" portion of the product's name, as the parent brand (The Motley Fool) already has a specific title/font that we will likely use for the "Fool" portion of the name. I've added an attachment with the *.ai files for accessing our parent company's existing logo -- feel free to include that alongside your "IQ" logo as well!
Fool IQ Institutional is a web-based application and data feed that professional and institutional investors will use to identify promising new long and short stock ideas that are a good fit for their investment portfolios and to keep up to date with existing holdings. Think of the tool as a more modern and simplified version of Bloomberg terminal with a more narrow focus on idea generation and bottom-up investing research.
What industry do you think your business is most related to?
Accounting & Financial
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Blues: Knowledge, trust, calm and honesty.
Dark neutrals: Formality, mystery, exclusivity and luxury.
Light neutrals: Purity, balance and sophistication.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
One of the things this product will provide users with access to is quick "research reports" on each of the companies that we follow. I have attached a PDF document example for one of those reports.
Our main website is Fool.com, but we are promoting the idea of Fool IQ having a differentiated brand/logo that appeals to institutional and professional clients more-so than our existing products and services.